Will the All Blacks find their magic this autumn?

All Blacks team action
The All Blacks have won 71% of their fixtures during the current decade

Aiming for what would be just a fifth northern hemisphere clean sweep in their illustrious legacy, the All Blacks have headed north at an pivotal moment.

Matches against Ireland, the Scottish side, the English squad and the Welsh team await the New Zealand team across the upcoming weeks but, beyond the possibility to equal the squads of previous successful tours in the annals of rugby, the matches will be used as a measure to evaluate the improvement of the squad under a manager now well established from taking up the reins.

Current Challenges

Doubts over a lack of an identifiable style, enduring debates over selection and exits from the coaching ticket have all fueled the feeling that the most famous squad in the rugby is currently one in a time of change.

Most pertinently, it is the drop in performances from a past excellence set between the global tournaments of the last decade that has caused some to speculate that we have moved out of the era of New Zealand dominance.

Team Record

Ahead of their travel for the European tour, it was revealed that in the coming year, in the non-existence of the southern hemisphere competition, the All Blacks will play the Springboks in a off-season matches called 'an unprecedented series'.

Traditionally the game's two strongest sides, there is no question over who has recently got the better of what promoters have described 'The Ultimate Contest'.

In recent seasons, the South African team have won a two of global tournaments, three southern hemisphere titles and a competition against the home nations team to be viewed as the team of their era.

The All Blacks have continued to defeat the Irish team when it is crucial, beating their next challengers in the World Cup quarter finals of the past two tournaments. They have, additionally, been defeated in just a pair of the recent encounters with England, have overcome the Welsh side in every encounter since 1963 and have always been victorious by the Scottish team.

Evolving Landscape

But the diminishment of their position as the sport's measure of excellence will persist as an irritation.

While the New Zealand team reigned supreme through the 2010s - winning eighty-seven percent of their Test matches, as well as lifting the global trophy on multiple times - the global tournament of the previous competition can now be seen as when the competitive landscape shifted in the global game.

The All Blacks beat the Springboks in their opening match of the championship in Japan, but it was the Boks' who were eventually successful in Yokohama.

After that event, the New Zealand's success rate has dropped to 71%. South Africa themselves lost 10 of their next 26 Test matches but, since the start of last year, have achieved victory at a rate (eighty-three percent) to compete with even the previous All Blacks side.

Future All Blacks fixtures
The All Blacks will compete in several games against South Africa in the coming years

Direct Competition

Throughout the comparable duration, the 'Boks have secured victory in the majority of the past fixtures between the sides, featuring triumph in the recent championship match.

During their pursuit of their most recent southern hemisphere crown, South Africa inflicted a historic loss on the All Blacks thanks to overwhelming display in the capital, a score which has triggered another round of debate about the direction of the squad under the coach.

Perhaps most jarring for fans of the All Blacks will be that, combined with their traditional strength, the Springboks' success has come with an offensive flair more commonly connected with their opposition team.

Style Evolution

When the All Blacks were at the height of their abilities in previous eras, they were a devastating offensive machine capable of dismantling competitors from any part of the field and at any moment of the game.

Now, their attacking style is more ambiguous as their leader, who has given 19 debuts during his recent tenure in control, tries to initially build the fundamental building blocks of a winning team.

It has already been confirmed that the assistant coach overseeing offense, their offensive coordinator, will leave his role after the autumn tour, making him the additional person of the coaching staff to leave after previous staff member walked away last year after just a handful of games.

Performance Gap

It was not merely previous achievements, but his approach, that was predicted to translate from his former team when he assumed control after the 2023 World Cup but, so far, both are still a continuous improvement.

Ardie Savea in action
The team leader was named World Rugby Player of the Year in last year

Commercial Considerations

After private equity firm the company invested capital in New Zealand rugby in recent years, the subsequent announcement mentioned the "search of worldwide growth" for the brand.

That goal has perhaps been harder by the shortage of a international celebrity. The current captain and the trio of family members are still recognizable personalities in the game, but the spread of key individuals has expanded significantly. The captain is the single All Black to earn global recognition in the past six seasons, in opposition to ten awards in over a decade between the mid-2000s.

International Growth

Rather, initiatives have been implemented to introduce the New Zealand team into previously untapped markets.

The first leg of this 'Grand Slam' tour brings the All Blacks not to Dublin but Chicago, a return to the location where Ireland obtained a first ever victory in the match in previous seasons.

Since the relaxation of health protocols, the New Zealand team have additionally

Joseph Wood
Joseph Wood

A digital storyteller and lifestyle enthusiast exploring creativity and mindfulness in everyday experiences.