TikTok is introducing a updated setting that enables them to reduce the volume of artificial intelligence-produced content appearing in their feeds. This step comes as the platform revealed that it presently contains in excess of 1 billion content made with AI.
Testing and Rollout
The update is undergoing trials over the coming weeks before a global release. This shift comes amid a surge in content created by AI, spurred by new AI video creators.
AI Content on Other Platforms
It has been noted that approximately a tenth of the fastest-growing content creators on a competing service primarily display AI-generated videos. A considerable share of this output is classified as “AI slop”, a term for poor-quality, mass-produced content that is often illogical or bizarre.
“We know from our community that a lot of users enjoy content made with AI tools, including AI artwork to informative clips, and we intend to give people the ability to adjust the amount of that, according to their own choices,” stated a spokesperson.
AI on the Platform
The service announced that there are now over a billion videos on its service tagged as made with AI. Overall, over 100 mn videos are uploaded to the app every day, making AI content a relatively small percentage of its overall inventory.
User Control Features
Viewers will be able to limit or boost the volume of AI-generated videos they view by using the topic control option in the application and picking “AI-generated content”. Further subjects that are already be modified under the filter include current affairs, style, aesthetics, and dance.
Content Labeling and Policies
TikTok’s policies oblige creators to label convincing artificially created content, and it bans malicious deepfakes of well-known individuals or emergencies. Any realistic AI video that is without a tag can be deleted under its terms of service.
In addition, the app will from now on attach an artificially created tag to content made using its own AI tools, or identified by an collaborative effort for identifying AI-generated material. This action is intended to deter users from trying to circumvent the labeling process.
Responsible AI Funding
TikTok is additionally introducing a $2m AI literacy fund for experts and institutions to create learning resources about ethical AI use. This program will support non-profit groups specializing in teaching programming and robotics.
Content Safety Approach
The video-sharing app has supported its safety measures, following controversy over proposals to cut jobs for a large number of safety staff in the UK. The company is set to eliminate a significant number of roles in its user protection team in its British office, with labor groups and digital protection specialists expressing worry that humans are being replaced by AI moderation.
A company official explained that staff-based oversight would remain essential, but artificial intelligence can safeguard staff by filtering out the most harmful content ahead of it is viewed by humans. The company announced a notable drop in shocking and graphic content seen by human moderators over the last 12 months due to reliance on its machine learning processes.
“We think that it’s essential to combine people and machines to keep the platform safe,” the official commented. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to minimize viewing of unsafe media as quickly as possible, which is the area in which a lot of the machine support is really helping us operate efficiently.”
