Bannon, Carlson and... Liz Truss? Inside the One-Time PM's Audition for Make America Great Again

Britain's shortest-serving prime minister, kicked off the first edition of her YouTube show with a vow to unmask "malicious actors" working to weaken Britain, the US and Europe. She explained she would uncover how an "worldwide alliance of progressives operate to undermine democracy and the will of the people."

"We're going to look at the Trump revolution and observe how it can be achieved in Britain," Truss declared. "We will interview the prominent voices of the Make America Great Again campaign."

In advance of the program's debut, there was a strong advocate. "This is the beginning of a type of revolution," remarked the controversial US journalist. His media outlet Just the News will host the ex-PM's new audio shows.

Building Connections in the Maga-Verse

Compatriot supporters, such as a pro-Reform adviser, assisted in her launch the Truss's program. Its staging is competent, if somewhat rudimentary. She has gathered a subscriber base of 10k in her debut week and her debut had tens of thousands of views across the same period.

This represents a modest start, but in aligning with the journalist, Truss is being entering a well-developed political media sphere creating and spreading Maga talking points. Central preoccupations include accusations of information control by the established press and a aim to remove a so-called administrative state – a force that she attributes her downfall to for the rapid conclusion of her short and troubled leadership.

"The platform is not widely recognized beyond the Maga world, but it does have influence there, mostly due to Solomon, who offers opinions on pro-Trump shows like the program hosted by Steve Bannon and has even questioned the former president," commented Professor Alex Hinton, who has extensively researched the Trumpist political wave.

A Contentious Ally

Her effort to transplant American conservative media to the UK has pushed her closer to divisive personalities such as Solomon.

He established Just the News following backlash when allegations surfaced of pushing inaccurate reports about the President's actions in the Ukraine, as well as disputed reports about the former US ambassador to that country.

Solomon's reporting were repeated within the conservative press, with the journalist featuring as a regular guest on Sean Hannity's influential Fox News program. The former president personally endorsed his stories.

He wrote the allegations regarding Ukraine in a series of columns for the political newspaper the Hill, where he was re-designated as an opinion writer when staffers raised concerns regarding his reporting. His claims were key in the then-president's request for the Ukrainians to probe Hunter Biden and his father in 2019. These actions resulted in impeachment charges against Trump. The US Senate later voted to acquit the commander-in-chief.

Not long after he exited the Hill in autumn 2019, the publication stated it was performing a review of his work relating to the Ukraine issue. It concluded Solomon had relied on questionable informants and said he "did not disclose key facts about primary contacts in Ukraine, such as the reality that they had been formally accused or were the subject of inquiries."

Entering the Ecosystem

The journalist's personal TV and radio guest spots are a example of the right-wing media network Truss is entering. He talked about his support for her new show on a program he presents on the conservative cable network, a conservative television outlet that is where you find the pro-Trump commentator former adviser Steve Bannon and on which Tucker Carlson also features. She has already interviewed Bannon on an early episode.

Through her association with Solomon and Just the News, she has become a niche participant in a much wider network of right-wing publications that frequently share and promote one another's material.

The journalist's programs have frequently included figures such as influencer Mike Benz, a conservative commentator whose disparagement of the foreign aid agency was cited by the X owner as justification for closing the foreign aid agency.

A Cross-Border Foray

Even though Truss's stilted style and political travails have invited ridicule within the UK, some US observers are not discounting her efforts to rebrand as a UK offshoot of the Maga media.

"One must regard individuals such as her seriously, even if you may not want to accept their words at face value," commented Rob Flaherty, who worked in the Biden White House.

"You saw how in 2024 Donald Trump leveraged that media network to disseminate his views. Without a doubt that ecosystem spreads and shapes conversation overseas. It looks fairly obvious to me that the circumstances in the Britain are similar to what enabled this non-mainstream media network to prosper in America."

a political theory expert, said the online conservative ecosystem was already making its presence felt in the United Kingdom.

"Digital media is borderless," he stated. "There exists a sort of environment within which stuff flows – sometimes taking an extreme form and sometimes less so – but which is networked."

The academic said the rise of the online right in the UK in recent times meant the "chance to have a larger effect is significant."

A Transatlantic Ambition

"The former PM and political figure Nigel Farage recently appeared at the the major conservative conference, where I watched as they deployed pro-Trump themes ahead of the {king of Maga|

Joseph Wood
Joseph Wood

A digital storyteller and lifestyle enthusiast exploring creativity and mindfulness in everyday experiences.